HTTPS (Hypertext Transfer Protocol Secure) keeps data exchanged between your user's computer and your website secure. Consumers are much more internet savvy than they were a few years ago, and now expect nothing less than a secure experience when visiting a website. The cost to switch to HTTPS is minimal and aside from the security benefits, Google has confirmed it’s a ranking signal. Why move to HTTPS? Google identifies several reasons to switch to HTTPS in their website...